About the business – Our client is a dynamic and fast-growing retail brand with big ambitions. Operating in a competitive and exciting market, they’re focused on delivering exceptional customer experiences and bold brand growth. As they continue their upward trajectory, they’re looking for a commercially minded Head of Marketing to join their leadership team and help them scale to the next level.

Salary – £60,000 – £70,000

About the role – This is a strategic and hands-on role. You’ll be responsible for leading the marketing function, shaping the brand, driving customer acquisition and retention, and ultimately helping to deliver business growth.

Key Responsibilities:

Strategy & Leadership

• Develop and execute a robust marketing strategy aligned with company growth objectives.
• Define and own the marketing roadmap across digital, brand, content, and offline channels.
• Set and manage marketing budgets effectively, ensuring ROI across all activity.
• Lead and mentor a small but growing marketing team (internal and/or agency).

Brand & Content

• Own brand positioning, tone of voice, and consistency across all touchpoints.
• Oversee content strategy, campaigns, and storytelling that resonates with our audience.

Digital & Performance Marketing

• Lead on performance channels (PPC, paid social, SEO, email) with a data-led approach.
• Analyse campaign performance and customer behaviour to inform tactical decisions.
• Work closely with eCommerce and product teams to optimise the customer funnel.

Customer Growth & CRM

• Develop and execute retention and loyalty strategies to maximise customer LTV.
• Manage CRM/email automation and segmentation strategies.

PR & Partnerships

• Identify and execute on partnership, influencer, and PR opportunities to drive awareness and traffic.
• Be a brand ambassador externally and help build media and community presence.

Requirements –

• Proven experience in a senior marketing role.
• Strong mix of strategic thinking and hands-on execution.
• A track record of delivering performance and brand marketing campaigns with measurable results.
• Experience across digital channels, content, CRM, and brand development.
• Commercially minded, data-driven, and customer-obsessed.
• Excellent leadership and communication skills.

This is an excellent opportunity to join a market leading brand with strong prospects for growth.

If you’re an experienced marketing professional looking for your next challenge, we’d love to hear from you. For further information, please apply now or email your CV directly to Xavier Parisi at xavier.parisi@integratalentgroup.com